the agency
It’s All In The Name!
For those of you who are not Greek speaking, you
maythink that Telia & Pavla are the names of two
founders of the agency. That would be the conventional
thinking, but there has never been anything
conventional about this agency. Telia & Pavla is
actually a popular Greek expression used to abruptly
end a conversation or point of discussion (usually when
it is becoming boring or tiring) and to change the
subject to something new and fresh. Literally translated
it is a full stop and dash (period followed by a hyphen).
We chose this name for our ourselves as it represents
our commitment for change and our desire to be
different from the norm. It acts as a constant
reminder–a promise that we stand for breakthrough
creativity and innovation. It is the flag we fly, our
persona, our brand identity.
From the outset in 1982…
The name Telia & Pavla has helped us to define our
vision, our mission and a long-term course of action.
Ultimately, it was the spark that led to the creation of
the foremost marketing/communications brand in
Cyprus.

